Are you Ready for the Digital Future?

Gartner, the world's leading research and advisory company predicts that by 2020, 100 million consumers will shop in augmented reality technology with 85% of its customer activities supervised without human reciprocal interactions. Vehicle manufacturers now embrace Big Data Analytics and utilize data generated by Internet of Things (IoT) to stimulate new set of upgraded services enhancing the driving experience of customers, allowing new revenue opportunities for the company to come over. Chatbots are now taking over when it comes to providing initial customer services, which based on statistics, is the new preference of the market.

New technologies like machine learning, educational software and Artificial Intelligence-based tutoring systems are changing the way we educate. In terms of communication, we can now enjoy augmented reality on social communication and media platforms. In finance, more people are now getting aware or bitcoin and cryptocurrencies. These are only few of the many proofs that digital technology is continuously growing rapidly, getting its hands in most work processes of our everyday living. Industries are striving to keep pace with our evolving digital world, to satisfy consumers' limitless needs and make money. But what happens to those who refuse to be involved in the disruption? Disruption denied is destruction being adopted.

It is said that all industries are in a digital journey, some are doing it in the right path and some are on struggle. Struggling companies are taking too long to move forward as there are not enough people within the organization are aware of the challenges. Awareness must run through the veins of the entire organization. Knowing what challenges there are to face indicates what processes to take thus making such journey successful.

Most companies refuse to take hold of digital disruption as such organization is afraid to test the waters and take risks, skeptic to venture because they are apprehensive of the expenses the shift may cost and opt to dwell in traditional methods instead of embracing transformation and keep up. From being weak and afraid, there goes these organizations with cultures strong enough that even digital change cannot pervade. When change is introduced, it may transform cultural balance inside the organization producing unwanted consequences for some members.

Of all the above factors, the most typical reason why companies are not acting in response to technology disruption is simply because executives are pessimistic that digital shift is necessary for their business' future.